Companies are sometimes willing to hire artists for events such as Holiday parties or team-building activities. Private companies, especially those that organize client-development activities, are also interested in networking activities.
Create more opportunities for artists, arts organizations and art works to come into contact with business people.
It’s up to you, the artist or arts organization, to customize your offer of services to respond to the needs of business people.
The key to success lies in understanding the needs of business people and their companies. Identify which of your activities could support business people in terms of:
- Their relationship with their clients
- Their business networking
- Their usual activities (Holiday parties, or team-building days, etc.)
- Activities offered to their employees
Suggest that they bring their clients to your play, concert or other artistic activity. And, for a slightly higher fee, why not suggest a private meeting with the artists after the performance?
Do you have a presentation venue? Why not invite the companies to bring together their business contacts, partners, employees, or clients for a networking evening during which you could present your activity and bring them into your world? Art galleries, theatres, performance spaces, or concert halls can easily accommodate this type of activity. Do you have backstage areas? Why not offer a behind-the-scenes tour to these business people?
Target those responsible for business development within companies.
Could your latest show be adapted to suit a corporate evening? Could you play music during an awards ceremony? If you’re a photographer or a dancer, could you facilitate a group of a dozen people and show them how they could cooperate amongst themselves using these art forms? Why not let private companies know that you would be happy to assist them in creating something unique for their employees?
Find out who organizes this type of activity within the company. Perhaps it’s the human resources department or a group of employees designated to plan the Holiday party. Make sure you contact with the right person.
Some companies might like to offer new and different activities to their employees, for instance, art initiation classes. You could host a session to help employees gain a better understanding of your art form.
Offer them your services and think of adding something concrete to your presentation, such as a rehearsal or a how-to demonstration.