If you want to establish relationships with business people, perhaps you should make an effort to meet them on their turf. Celebrations, receptions, cocktail parties, or any other corporate activity are good opportunities to establish new contacts that can eventually help you in one way or another.
Having a personal relationship with business people is always an asset. They’ll be much more interested in your organization if they know about it and who’s involved. Even though this task can seem daunting for many, it’s a very effective way of broadening your network of contacts and, at the same time, your base of support.
Don’t hesitate to go and meet business people when you’re invited to do so.
Also, take advantage of any opportunities that come your way, such as fund-raising events, vernissages or galas.
Don’t forget that it’s important to show your interest in the business people you meet and know; they can invite you to events, introduce you to people you’d like to meet and even support your organization in some way. Don’t forget that the arts-business relationship is first and foremost a relationship between two people. It’s not about money, but human relationships.
- Be interested in the work of business people whom you now, ask them to invite you whenever possible
- Attend the fund-raising events of other organizations
- Keep abreast of corporate networking activities
- Reciprocate with your business contacts by inviting them to arts-related events
- Conferences organized by the Board of Trade of Metropolitan Montreal or other business associations are other places to meet business people. Target the conferences that are most likely to attract the kind of people you’re looking for and, at the same time, learn more about business topics that might be relevant to you or your organization.
Contacting donors and business people is not only the work of a single person or department. In order to be successful, you must ensure that every member and department of our organization is ready to play an active part in this operation.
See the guide prepared by the Australia Business Arts Foundation on this subject.