The expertise, time and money that business people contribute to the cultural and artistic sector in Montreal can make a difference in the lives of artists and arts organizations.
It’s therefore vital to be able to explain to business people why they should invest even more in the arts and how to do it. Here are a few arguments that can be very convincing when it comes time to soliciting financial support.
For Montreal, culture is an incredible lever for economic development and wealth creation. Supporting cultural organizations contributes to the influence and expansion of this invaluable foundation of our economy.
- Culture employs some 100,000 people in the metropolitan region.
- It generates direct benefits of nearly $8 billion, or 6% of the city’s GDP.
- Montreal has 69% of the cultural sector jobs in Quebec, a much larger share than its weight in total employment in Quebec (which is 49%).
Culture is the soul of a society. It’s what weaves our social fabric and a platform for defining our collective identity.
Supporting culture helps strengthen a growth sector for the city, one that residents and workers benefit from every day – even those who don’t visit our cultural institutions.
A strong cultural sector is a great international calling card for our city. This is what makes the cultural sector an asset that goes well beyond artistic creativity: it helps build a strong reputation for Montreal and contributes to its international visibility.
While our cultural sector is economically vibrant, its “creative heart” remains fragile. Indeed, artists, authors and performers are the workers with the most precarious jobs in the entire cultural sector. Their annual average income is $24,400, which is half (50.3%) of the average income of workers in Montreal and 55% of the average income of people working in the cultural milieu.
“The Art of Investing in Culture – A Guide for Businesspeople", BTMM, 2011